Saturday, January 8, 2011

14 Ways to get Breakthrough Ideas

Link

Summary: Mitch Ditkoff  says nowadays there is a lot of need for innovation in companies to get ahead in the industry. There are two schools of thought, a group that is naturally able to conjure ideas and those who believe ideas already exist they just need to be accessed.
The article then goes on to talk about the different "Breakthrough Ideas" that he believes put you in that mind set, and can enhance what kind of thinking you are doing. It also describes with increased detail about that particular idea and use it to easier understand what your thinking of, or just understand the concept of the thought. It tells you to listen to what you have planned in your mind, it tells you to notice patterns and trends in your thinking. The article also says about hanging out with diverse groups of people, this could give you a whole new level of thinking that you wouldn't expect or would have found.
The part of the article that I feel is a good suggestion is Part 3: Tolerate Ambiguity. I feel this is a good suggestion becuase failing is one of the best ways to be able to create something better. Just becuase you don't succeed at making what your thinking of, or what your aiming at, doesn't mean you have failed necessarily. You have learned what did not work in that particular situation,  or what needs to be improved upon. Once you have attempted what you were aiming for you can see what needs to be changed or you get a completely new idea based off of what happened during the previous goal.
Another part of the article that i believe is a good idea is Part 9: Notice and Challenge Existing Patterns and Trends. This is a good idea becuase if you notice current patterns and trends in the market and what is going on around you, you are able to think what needs improved on, or what people want, or overall what can be created to make things better in life due to what the patterns and trends are creating in society. Using this idea you are able to notice the patterns and trends that are sweeping the country or the area around you. Trends and Patterns are different from place to place most of the time, but even then they can be relatively similar. The breakthrough of ideas is almost always based upon something that already exists or everyone has a basic thought and understanding of. But there are always exceptions to that, for example people knew about light, and they would use light in their homes, except they would use lanterns and candles. With this Thomas Edison created the light bulb, a revolutionary piece that we all use now a days. He took a concept that everyone knew about (light), and created something completely new that still had the basic fundamentals of what we needed and used.  Even today we use different forms of light, built upon the idea of the light bulb. Just noticing trends and patterns in society will help you create mentally what could be the next big thing that everyone is going to want and be using in the very near future.
The third idea in the article I believe is good is Part 11: Brainstorming. This is how a lot of ideas are created, and not just from impulse "ahha" moments. The "ahha" moments can be a starting point for the brainstorming ideas you start to generate into your creation. Brainstorming can be done by yourself, with another person, or a group of people. Chances are you are normally around people with relatively the same ideas as you. Just meeting up with them and sitting down to talk about your idea can spark it into a something much bigger and better. You may even have a part of the idea that you need more insight on, a more professional viewpoint that you can use to figure out how to make a certain aspect of what you want done shown to you, so that you can expand your thoughts and make it easier to get exactly what your trying to think of work.  
For the final part of this blog entry i have decided to answer the Part 9 prompt. The part nine prompt says asks me "What trends in the marketplace most intrigues you? In what ways might these trends shift in
the coming years—and how might your most inspired idea be in sync with this imagined shift?" 

The trends in the marketplace that most intrigue me are the gaming. I feel that there is already so much evolved in that aspect of the market that it is going beyond reasonable thinking. It seems that the more the gaming marketplace progresses the more new and intuitive ways games play and are created come out. Not long ago the gaming market was simply of a console and a controller, and it would simply allow you to access the game and play it. Now a days the whole concept has been twisted and created so differently upon what it was originally, that, its not just about gaming consoles. What we have now, due to intuitive thinking and creation, is systems that not only play games, but give you access to whole new and different forms of media. We have systems now that are loaded with online play, which was not possible in the past, and extra content. The systems come with access to new forms of media like movies, music, and pictures. New ways of playing those games have been created. Now instead of having just CD's that play the content we have fancier bigger storage capacity discs like BluRay, or not having to use any of that and instead use the internet to download it straight to the system. Not only do we have new ways to access the content of the games, but we have new creative new ways to play the games. Controllers have advanced heavily from single buttons and nobs, to multiple buttons and sticks that have alienated some people. Recently we have even gone another step of being able to control the games, by not even having to use a controller. We have motion gaming and camera's, that capture your movements and voice. While this is still far from perfect, it has been very well done and is easily seen as a building block to something new to shift the trends in upcoming years. In the upcoming years I think that these ideas can be built on and perfected to then open up a whole new world of thinking that goes beyond any level of thinking that can be explained easily. My ideas and others' ideas may be most synced so that we think and access technology in other areas and bring them together to make something completely new to the genre and the world.

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